The best marketing for restaurants
Marketing is vital in any industry. So why shouldn't your restaurant benefit from it as well? This article will share some interesting tips and tricks while also providing real-life marketing examples using the Coupontools services.
Tips & tricks for restaurant marketing at its finest
- (Gamified) digital coupons
Nowadays, people are looking for more than solely food. They're looking for a personal connection or unique experiences. As a restaurant, you should find clever ways to anticipate these evolving trends. Gamification is a powerful and interactive way to do so. It's great for boosting your restaurant's reputation, brand awareness, and customer engagement. But, on the other hand, it also helps you fulfill your objectives. Gamification and, in particular, gamified coupons are excellent traffic generators, conversion boosters, and data capture methods.
Have a look at some unique examples used in the restaurant environment!
- Burger King: Digital gamified fast food coupons to boost purchases at the restaurant. Check it out!
- Pepsico & Round Table Pizza: Digital gamified coupons to boost traffic towards the restaurant. Have a look at this wonderful campaign.
- Dave & Buster's regularly uses digital coupons to boost traffic to their restaurants. Have a look at their approach.
- Customer Care
Keeping your customers pleased is the primary goal. Digital coupons and vouchers contribute to that. Encourage customers to get in touch with you if they experience a problem. Anticipate that problem with an appropriate coupon with a representational value. This way, you can turn a negative customer experience into a positive one. It may be the difference between re-establishing the customer relationship or losing the customer forever. It's up to you. However, a customer care approach also helps you overcome minor issues that might become more severe if you don't encourage the person who experienced the issue to get in touch. If he doesn't mention the problem to you, you would not have known it, and a lot more people might encounter the same problem that could have been solved easily.
Sounds great, digital customer care. But you don’t know where to start? Have a look at how KFC and McDonald’s are using Coupontools to do this.
- Birthday Marketing
Birthday marketing efforts are often undervalued, while it can be a quick win for any business. Once you have set up your birthday marketing automation at Coupontools, you can sit back and relax while your congratulating messages land in your customers' inbox on their birth dates. In fact, most people love it when their favorite brand remembers their birthday. It creates a personal and emotional connection between brand and recipient. It is something precious in terms of customer loyalty and engagement.
How does it work?
Simple. Capture people's birth dates and list them in a database. You can either use our in-house automation tool to transfer the data to your SMS contact list or import a ready-to-use CSV file with all details. Now you only need to customize the message, add a coupon, and put the automation in place. The automation checks the birthdates daily and sends them out automatically.
Check how the Mobile Guest agency helped out the Jungle Jims restaurant launching a unique birthday marketing approach:
- Coupons for loyalty
Thanks to digital marketing, it's pretty easy to boost customer loyalty using digital coupons. For example, whenever people purchase a product, you hand out a discount coupon to trigger that next visit.
Look at how Taco Bell used a loyalty card combined with digital coupons to boost their loyalty.
Bottom line: best marketing for restaurants
Digital marketing and digital coupons are potent tools to please the customer and reach your restaurant's objectives. It helps you generate traffic, boost conversions, capture customer data, raises your restaurant's reputation, provide unique customer experiences, and so on. However, not considering a digital marketing approach will definitely result in losing customers in the end. Interested in a more in-depth explanation of coupon marketing strategies for restaurants?
Are you looking for ready-to-use digital campaign ideas or strategies for your restaurant? Have a look at this article!
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Do you have any questions? Then, don’t hesitate and shoot!