Coupontools Logo
Black Friday Promotion for new subscriptions! This exceptional offer happens once a year, so take action TODAY! 50% OFF!

Use Case: Digital Customer Care

OVERVIEW digital customer care use case logo

McDonald’s Hamilton, based in New Zealand was looking for a solution to automate the digital customer care flow.  They found out about Coupontools and continued their research. They noticed Coupontools already contributed in such a campaign as they had in mind. 
 

McDonalds Hamilton had their go with the Coupontools’ advanced coupon builder and immediately noticed it was the perfect platform for their needs. They were looking for automation, unique digital vouchers and a connection between Coupontools, Formstack and their existing CRM tool. Formstack is their current way to collect customer complaints and pass this data to their CRM.
 

How the campaign worked:
First McDonald’s New Zealand created the digital voucher with the powerful Coupontools coupon builder. The builder gave them full control of the lay out, look and feel and functionality of the digital voucher. McDonald’s Hamilton was looking for a single use voucher with zero fraud possibilities. 
 

To deliver the unique digital voucher to the customer, McDonalds Hamilton used (automated) emails with the unique voucher embedded. Every customer, who filed a complaint, had to fill in their email address in order to receive the digital voucher for compensation.
 

A Zapier connection between Formstack, Coupontools and their current CRM guaranteed an automated coupon process and data transit. Every customer, who filed their complaint properly, received a unique voucher based on the issue.
 

Every voucher sent, was unique and therefore single use. It was a prevention for complainants who would share the voucher with friends. If someone other than the complainant already used the voucher, it became burned and ‘unusable’ for further validations. For validation they used a simple ‘burn’ button. 
 

It resulted in a fully automated voucher process and made it possible to collect digital data about their customers and insights in the redemption of the vouchers.
 

Why this approach?
McDonald’s in general attaches great importance to the complaints of their customers. They understand that unsatisfied customers are more likely to spread their bad experiences with others. If you have a great complaint management approach, you can reverse an issue into a ‘good thing’. There always will be issues and complaints, that’s something you can’t avoid. It’s the way you deal with them that shapes your company image. 
 

Automating the flow reduced the workload in the matter of dealing with complaints and ensured every complainer received a proper compensation. Zapier made it possible to automated the entire flow without development knowledge. 
 

The Campaign Summary:

  • Regular voucher created with the advanced Coupontools coupon builder
  • Connection between Formstack, their CRM and their POS
  • Automated process using Zapier
  • Voucher embedded in the email
  • Unique single-use voucher
  • Resulted in more customer data
D
U
Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers.

Others also read
these stories

Coupontools contributed to Taco Bell's Loyalty campaign in Kuwait. 

Koutfood - Taco Bell - Mobile Marketing Use Case | Coupontools.com
Koutfood - Taco Bell
Restaurant

Kout Food Group is a large concern with multiple big brands in its portfolio. Have a look at their stunning Burger King campaign.

Kout Food - Burger King - Mobile Marketing Use Case | Coupontools.com
Kout Food - Burger King
Restaurant

To reward their existing clients SipWell launched a Holiday Coupon Campaign!

SipWell - Mobile Marketing Use Case | Coupontools.com
SipWell
Brand

Oma Fresh Foods recently opened a new location. Check how they used the Coupontools' coupons to gain exposure.

Oma Fresh Food - Mobile Marketing Use Case | Coupontools.com
Oma Fresh Food
Brand

PepsiCo boosted up Round Table Pizza sales with gamified coupons from Coupontools.

Pepsico & Round Table Pizza  - Mobile Marketing Use Case | Coupontools.com
Pepsico & Round Table Pizza
Brand

Tablesfull is a restaurant-focused agency that, like the name already reveals, helps restaurants fill their tables on a regular basis. 

Tablesfull Agency - Mobile Marketing Use Case | Coupontools.com
Tablesfull Agency
Restaurant

SipWell launched a gamified coupon campaign to reward their loyal customers.

SipWell - Mobile Marketing Use Case | Coupontools.com
SipWell
Brand

Burger King Cyprus uses Coupontools to boost their mobile marketing!

Burger King - Mobile Marketing Use Case | Coupontools.com
Burger King
Brand

Applebee's used digital coupons to bring customers back to their restaurant.

Koutfood - Applebee's - Mobile Marketing Use Case | Coupontools.com
Koutfood - Applebee's
Restaurant

Phygital Scratch & Win Marketing case for Coca Cola Belgium

Coca Cola Belgium - Mobile Marketing Use Case | Coupontools.com
Coca Cola Belgium
Brand

Register now for a 7-days trial account

Start using Coupontools today!

Great you're here! Cookies? Read our Privacy Policy. I accept
x