Give every tourist a digital guide to your city, with exclusive discounts.
Create a digital tourist coupon directory, loyalty program or gamification campaign for your destination. No app download needed for visitors.
- Works via QR, city Wi-Fi, SMS and email
- Tourists save offers to Apple or Google Wallet
- One platform for your entire destination
Built for destination marketeers
Coupontools is used by the organizations that shape how tourists experience a city or destination:
City marketing organizations & tourist boards
One digital guide for all participating local businesses.
Airports & transport hubs
Engage travelers during waiting time with exclusive in-terminal shopping discounts.
Hotels & resorts
Give guests a digital discount guide to local attractions, restaurants and experiences.
Museums & cultural attractions
Loyalty programs and gamification to increase repeat visits and member engagement.
Events & festivals
Time-limited digital coupons distributed via QR code at the entrance.
Regional tourism boards
Multi-destination campaigns across multiple cities or regions from one dashboard.
The digital tourist guide your city needs
The Mobile Coupon Directory is a single digital page that bundles all discounts, offers and experiences in your destination — accessible via QR code, city Wi-Fi or a link in your tourist app.
Tourists scan once and see everything:
- 🎭 Museums & attractions
- 🍽️ Restaurants & cafés
- 🛍️ Shops & boutiques
- 🏨 Hotels & accommodations
- 🎪 Events & experiences
No app to download. No paper to print. Updated in real time from your dashboard.
This is what city marketing organizations worldwide use to engage visitors from the moment they arrive.
This is what Aena uses across 5 major Spanish airports.
How airports and cities use Coupontools
Aena — Spain Airports
Digital coupon directory across five major Spanish airports: Madrid, Barcelona, Alicante, Málaga and the Canary Islands. Travelers scan QR codes on information screens and throughout the terminal, or connect to the airport Wi-Fi, to open the digital coupons and activate a discount with a single click.
Read full case study
Dulles International Airport — USA
Digital coupon experience for travelers — engaging visitors during waiting time with exclusive offers.
Read full case studyTravelers simply scan a QR code on information screens and throughout the terminal to access exclusive discounts. No download needed — just scan and shop.
Some kind words about Coupontools
One platform, every tourism campaign
A campaign for every moment in the tourism calendar
Summer peak season
Welcome coupons for arriving tourists — distributed via airport Wi-Fi or hotel check-in QR.
Christmas markets & winter tourism
Digital coupon guide for market vendors — tourists scan once to see all participating stalls.
Festivals & events
Time-limited gamification campaigns that expire when the event ends — no leftover paper.
Spring / shoulder season
Loyalty stamp card for repeat visitors — build a database of returning tourists.
Museum & culture season
Membership cards and loyalty programs for frequent cultural visitors.
Shopping weekends & sales events
City-wide digital coupon directory activated for one weekend only.
From city marketing idea to live tourist campaign in minutes
Build your directory or campaign
Add participating businesses, upload their offers and set expiry dates. No technical skills needed.
Distribute via any touchpoint
QR codes on tourist info screens, hotel reception, airport Wi-Fi portal, city app or printed maps.
Tourists engage, you track
Real-time data on scans, redemptions and most popular offers — per location, per day.
How destination marketers use Coupontools
City tourist board
QR code on tourist maps: scan to open the city's digital coupon guide — all local deals in one place, updated in real time.
Airport
Travelers connect to airport Wi-Fi and are redirected to a digital coupon page for duty-free shops and airport restaurants.
Hotel
Room key card includes QR code: scan to receive a digital welcome gift and local discount guide.
Museum
Digital stamp card: visit 4 exhibitions, get free entry to the 5th — no plastic card needed.
Festival organizer
Entrance wristband with QR code: scan to spin the wheel and win prizes from festival sponsors.
Regional tourism board
Multi-city digital coupon guide covering 20+ destinations in one platform.
Ready to build your city's digital tourist guide?
Start your free 7-day trial — no credit card required. First campaign live in under 10 minutes.
Everything a destination marketer needs
- Mobile Coupon Directory — all local offers in one digital page
- QR code distribution — tourist info screens, Wi-Fi portals, maps
- Apple Wallet and Google Wallet integration
- No app download for tourists — works on any smartphone
- Secure one-time-use validation — each offer redeemed once
- Real-time analytics — scans, redemptions, popular locations
- Multi-location and multi-business management
- Multi-language campaigns — EN, FR, ES, NL, DE and more
- Custom branding — your city or destination logo
- Time-limited campaigns — auto-expire after event or season
- API and webhooks for integration with city apps and CRM
- GDPR compliant tourist data collection
Printed guide vs Coupontools
| Printed tourist guide | Coupontools | |
|---|---|---|
| Update frequency | Reprinted annually | Update in real time |
| Distribution costs | Print + distribution | QR code — no printing costs |
| Fraud prevention | Not verifiable | Secure one-time-use per visitor |
| Usage data | No insight | Who, where, when, which offer |
| Reach | Only those who pick up the guide | Via Wi-Fi, SMS, email and social |
| Seasonal changes | New print run needed | Adjustable live, per day |
| Sustainability | Paper consumption | 100% digital |
Frequently asked questions
What is a digital tourist guide?
Do tourists need to download an app?
Can I manage multiple businesses or locations in one platform?
How does coupon validation work at participating venues?
Can I distribute coupons via airport Wi-Fi?
Is it available in multiple languages?
Can I set expiry dates on campaigns?
Is there a free trial?
What kind of data do I collect from tourists?
Can I use this for a city-wide campaign with multiple languages?
Start building your city's digital tourist experience.
7-day free trial · No credit card · First campaign live in 10 minutes