Success marketing campaign
- Digital Coupons
(paper) coupons are considered great traffic generators and conversion stimulators. That's no different for digital coupons. However, the digital counterpart has way more advantages in-store. Such as the option to capture data, track ROI, set up marketing automation, and reveal your users' behavior. It's always recommendable to first think through your campaign angle before determining the value of your discount coupon. It's vital for your campaign's success.
- Gamified Coupons & Types
Apart from traditional digital coupons, Coupontools also provides various game coupon formats. What's special about it? People love games and especially the chance to win prizes. So instead of simply giving them discounts, let them win one. Great for stimulating customer engagement, brand awareness but also boosting sales and conversions. Win-win, isn't it? Experience our gamified coupon formats yourself!
- Payment Vouchers & Gift Cards
Other popular and successful marketing campaign types are gift cards or payment vouchers.
- Gift card
Design wonderful gift cards customers can purchase to gift to friends or family. People first complete the purchase while receiving the proof of payment (the actual voucher's worth) in return. It is possible to, for example, require a $20 payment while giving a $30 voucher in return.
- Payment Voucher
Same principle as the Gift Card. What's different? People first complete the purchase while they get a discount coupon in return. Great approach for issuing a great discount but require payments in advance.
- Mobile Coupon Directory
A coupon directory can be seen as a campaign but also as a distribution method. Why? Because it's basically a digital catalog that can hold all your digital coupons, game coupons, and voucher campaigns in one place. It can be rebranded, accept payments, require user registration,.. it has loads of benefits. So what's the greatest benefit? You can rapidly add or delete deals, and that customers know where to look for your latest promotions.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
- Birthday Marketing
Birthday marketing efforts are often undervalued, while it can be a quick win for any business. Once you have set up your birthday marketing automation at Coupontools, you can sit back and relax while your congratulating messages land in your customers' inbox on their birth dates. In fact, most people love it when their favorite brand remembers their birthday. It creates a personal and emotional connection between brand and recipient. Something precious in terms of customer loyalty and engagement.
How does it work?
Simple. Capture people's birth dates and list them in a database. You can either use our in-house automation tool to transfer the data to your SMS contact list or import a ready-to-use CSV file with all details. Now you only need to customize the message, add a coupon, and put the automation in place. The automation checks the birthdates daily and sends them out automatically. Have a look at the webpage for more information!
- Customer Care
Keeping your customers pleased is the primary goal. Digital coupons and vouchers contribute to that. Encourage customers to get in touch with you if they experience a problem. Anticipate that problem with an appropriate coupon with a representational value. This way, you can turn a negative customer experience into a positive one. It may be the difference between re-establishing the customer relationship or losing the customer forever. It's up to you. However, a customer care approach also helps you overcome minor issues that might become more severe if you don't encourage the person who experienced the issue to get in touch. If he doesn't mention the problem to you, you would not have known it, and a lot more people might encounter the same problem that could have been solved easily.
Navigate to this web page for more information about customer care.
Sounds great, digital customer care. But you don’t know where to start? Have a look at how KFC and McDonald’s are using Coupontools to do this.
Conclusion: success marketing campaign
Getting your company’s marketing right is more important today than ever before. Please make sure you get it right. Otherwise, your company might get in trouble. Marketing is essential to keep your brand awareness, reputation, and results high.
Do you want to try out the software? Create a free trial account and start today!
Do you have any questions? Then, don’t hesitate and shoot!