How to boost local restaurant marketing with digital coupons
Local restaurant marketing is critical today. It can help you to attract customers even though it isn't always easy. Digital coupons can help you with boosting your restaurant marketing. How can digital coupons help your restaurant out? You will know after reading this article.
Ways to boost local restaurant marketing with digital coupons
- Add gamification
Gamification is a hot topic today. It brings multiple powerful benefits to your local restaurant, such as increasing the customer experience and boosting your sales at the same time. Everyone loves a game, especially when there are discounts to win!
- Capture customer data
Capturing customer data is something everyone underestimates. If you can collect customer data, it will be easier to target future marketing campaigns towards each customer. This is a critical factor in boosting your local restaurant marketing. You can capture customer data in lots of ways. An example is that you can require the customer to fill in their data before claiming or even accessing the Coupon.
- Coupon directory
A coupon directory is a significant benefit for a restaurant. It's basically a digitized paper coupon book, but it offers a lot of convenient benefits. A coupon directory allows you to easily add or delete campaigns but still manage to keep an excellent overview of all your campaigns.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
Advantages of our digital coupons for local restaurants
- Offer experiences
Gamification is very effective and beneficial. For example, when the customers experience something perfect, they will spread the word in their circles, and the restaurant will generate more traffic and brand awareness. When the restaurant includes discounts as prizes to be won, it will boost its sales. Customers are looking for fun and discounts, gamification combines it.
- Brand awareness
With the digital coupons from Coupontools, your restaurant will increase its brand awareness. All digital campaigns designed with Coupontools are completely white label. Upload your logo, images and create a coupon that resembles your corporate identity. People constantly see your logo when interacting with the Coupon. Furthermore, you can allow your coupon users to share your coupon on their social media profiles. This is free exposure but also very convincing. People are more likely to be convinced when someone in their circle praises or shares something.
- Positive word of mouth
When your restaurant wants to create a positive word of mouth, you need to offer customers' experiences won't forget. For example, offer them a coupon while waiting, which will increase the waiting experience or help your customers out. When you help your customers, they will notice, and they will let their friends know.
- Boost traffic/sales
Discounts are a proven traffic generator and sales booster. Distribute your digital coupon via your favorite communication channel. Make sure the discount is worth redeeming so that they make the effort and actually visit your store.
- Capture data
Digital coupons are a perfect solution for your restaurant to capture data. Let visitors fill in a form before they can access or claim the coupon. In this way, you will have more customer data, and you can create more targeted and personalized marketing campaigns in the future.
- Track ROI
Another advantage of the digital coupon software from Coupontools is that you can track your ROI through digital coupons. We provide your restaurant with two ways to do so. The first one is 'request money spent value after validation.' Using this method, a modal pops up right after the validation of the coupon. In the modal, the cashier has to fill out the billing amount for that person. The second way to measure your ROI is 'ask for more user data after validation.' Enable this feature if you want to ask for more user data after successful coupon validation. A modal pops up right after successful verification.
Looking for more information about Return on Investments calculations in digital marketing campaigns using the Coupontools software? Consult this article!
Which types of coupons does Coupontools provide?
At Coupontools, we provide you with a lot of digital coupon types. Right below, you will find an overview of all our coupon types with an example.
Conclusion: how to boost your local restaurant's marketing
At Coupontools, we can provide you with many tools to increase your local restaurant's revenue. This is a critical topic today. Investing in restaurant marketing is the right way to do so. Do you want to experience it yourself? Create a free trial account and launch your digital campaigns today!
Do you have any questions? Don't hesitate and contact us!