5 tools to improve the customer experience in-store
The attraction of customers to your store is a crucial matter. Offering them a unique and simple experience while in your store is inevitable in today's' marketing efforts. You have to make sure there are no flaws in your service, and you only bother the customers with causes they'd like. That's why most of the tools grant the client full control of the information or promotion flow. I'll discuss 5 tools that come in convenient to improve your in-store CX (Customer Experience) and offer them a personalized approach.
- Mobile Marketing Kiosk
A Mobile Marketing Kiosk is an easy-to-setup tool to gather customer data. A merchant sets up a tablet in their store. Customers enter their personal data to claim a coupon or register for a newsletter... The customer chooses what conversion he makes and if he sends himself a coupon. The data is beneficial for the Merchant, while the client might get triggered to buy something because of the Coupon he has sent himself.
- NFC (Proximity)
Near Field Communication is another exciting tool to improve your in-store Customer Experience. NFC has two prominent forms; NFC stickers or tags. NFC allows 2 devices to communicate when close enough to each other.
How should you use it?
You add an appealing NFC sticker to your poster or product. Now the passing customers have the chance to gather more information about the product through the NFC tag. Just hold the phone close to the label, and the customer will be redirected to the URL you want. The customer will be provided with supplementary information or a Mobile Coupon. That's up to you/the Merchant to decide. NFC is also a relevant feature for transferring payments securely, and the Mobile Wallet, which is discussed further in this topic.
- QR Codes
QR Codes. You see them everywhere. QR codes are a convenient tool for merchants. It offers the possibility to add supplementary information to a product, a tag, a poster, and so on. If you add a QR code, a customer scans it to get redirected to the page or promotion you want him to see. It's convenient for the Merchants because they can still offer appealing product tags with only the necessary information. Yet the people who want extra information are quickly provided with it. It's a win-win for both parties. QR codes are also used in the matters of transferring payments securely.
Since everyone's smartphone is always connected, WiFi marketing is a recommendable feature to optimize the in-store customer experience. You have to make sure you promote your WiFi network well. Customers will be pleased with it and connect without any doubts. It's very beneficial for you, the Merchant. Before the customers can connect with your WiFi, the Merchant can set up requirements that have to be fulfilled. When that's done, the customers will be offered a nice (Gamified) Mobile Coupon/discount.
- Loyalty Card / Mobile Wallet (Marketing)
Whenever the Merchant has a Digital Loyalty Card in the customer's Mobile Wallet, more personal options are available. A loyalty card is a trigger to return to your store. A customer is attracted by a reward he can claim whenever he reaches a certain amount of points. With a Loyalty Card saved to a mobile wallet, a Merchant can send push notifications to the card owner whenever he's near your store. These notifications can be personalized offers or other levant news.
Those are 5 tools that are beneficial for your in-store customer experience. Every method has its specialty. One thing is sure: when you use one of the tools, it will improve the Customer Experience in your store. Customers are in charge of the flow and can filter which information they think is relevant to them. The features improve the possibilities of interaction with your visitor and help the Merchant offer a better customer experience and finally generate more sales.
All the above features are ready for you to use at the Coupontools Promotion Platform.
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