Customer care is an important and worldwide standard these days. Those businesses clearly aren’t wrong. It’s way harder to gain new clients than finding a solution to the problems of existing customers. But why?
Well, with the attraction of new customers, you aren’t even sure they’re going to like and finally purchase your products or services. This is something that your existing clients already did. Gaining a new client is, most of the time, a process of an investment made by the organization while you‘ve already made your investment in the existing clients. If you’re able to fix their problems, the existing clients could become more loyal to your brand. You can never rule out customer complaints or difficulties, but it’s the way you take care of them that makes or breaks your brand image. More information about customer care on this page.
Even in digital times, never underestimate the power of the Word of Mouth because if you do, it could easily fire back even harder in the future. That’s why dealing well with your complaints is becoming a standard, and something the clients expect a business to do. An existing client will never forget the time you did everything in your power to fix his problem. A happy client will even spread the word that you made an effort to solve his issue with his acquaintances, who are likely to believe him. That’s how you can reverse something negative into something positive and trigger an unsatisfied client to become a brand advocate. Good businesses almost always have an excellent complaints department.
Digital Customer Care?
Nowadays, businesses are aware of the fact that dealing with complaints is vital. Even so important that some organizations are even digitizing the process. It’s essential that customers easily find where they need to be to file a complaint. Companies should even encourage clients to file complaints to know where the issues are hidden before larger audiences experience them. If they deal with the complaints well and fast, they can solve other future issues even before they come to the surface.
Advantages of digital customer care systems
- Time-effective: A digital approach saves you a lot of time. It’s a bit of an investment at first, but a simple way to handle complaints will surely pay off.
- Automation possibilities: With chats and FAQs, you’re sure clients can ask for help 24/7.
- Cost-effective: Digital chats are way cheaper than call centers or physic helpdesks. FAQ, Chats, forums are just a couple of ways to solve complaints.
- Client satisfaction: A client who is helped properly is 75% more likely to stay brand loyal and become a brand advocate.
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