Pleasant time – great experience People aren’t only looking for hard and big discounts anymore. They’re also in search for fun. It’s also great for your business’ image. Your audience looks to you in a fun way because you’ve provided them with a pleasant and interactive experience. People who’ve had a certain great experience with your brand are more likely to share it with their friends. Make sure your Gamified Coupon can be shared and your reach will boom.
Easier to approach gen Z & millennials The gen Z and millennials are constantly on their smart phones and thus constantly connected with the internet. They don’t really care about the traditional ways of advertising so through / aided by the internet is the way to reach them. This will be a challenging target group for the marketers in the future. They’ve grown up with games so that’s obviously also the way to reach them. They want visual content and are searching for great experiences. They won’t ignore a little game.
Raise engagement Advertising is everywhere. It’s not sufficient to only be seen. You have to battle for attention and engagement of your audience. Gamification is the way to grab the attention and tempt the audience for interaction. If they interact and they win something valuable enough, they’re much more likely to convert also. They experience a “Euphoria of Victory” which is a decisive trigger.
FOMO Fear Of Missing Out is a real thing these days. Not only in the everyday life but also in the matter of marketing. The merchant has to make sure the Gamified Coupon is right there when the customer is in doubt. If the person tries his luck, you have to make sure he wins something valuable. If you assure that the prize they’ve won is limited in time the real FOMO kicks in. They’re afraid they’re going to miss out on the prize they’ve won. That’s one of the triggers to act and convert immediately
Gamified Website Pop ups A Gamified Coupon Website Popup come in convenient to present a coupon whenever a customers is in doubt. Set up the Website popups with a certain purpose. For example an exit intent. If they want to leave, the Gamified Coupon will show up. They’re probably going to have their go on. You decide whether they win something or not but I recommend you let them win something valuable enough. If they win, make sure it’s a temporary offer. If you do so, in most cases the FOMO (Fear of missing out) will do the rest. If it’s a single opportunity to make usage of the discount so they’re more likely to convert.
Gamification wasn’t invented today but it’s still a very convincing trigger for your audience. There are various possibilities to make sure the Gamified Coupons reach the right audience and give them that little nudge in the right, converting direction.Coupontools has a lot of Gamified Coupon Types, such as spin wheels, slot machines and scratch & win coupons. There are also various distribution ways, among them are the Gamified Website Pop ups. You should try it yourself!