Gamified coupons, the ultimate call to action?
These days the importance of using a creative call to action is growing each day. Clients need to be activated to make the conversions you want them to make. If you’re not using gamified coupons yet, you should definitely consider it. Finally, when you’ve read this blog, I bet you’ll be convinced by its functionality and how it could benefit your business.
A gamified coupon is one of the best methods to trigger your prospect's or customers' desirable actions. It’s the perfect bridge between giving the customer a pleasant experience and reaching your marketing and data goals. Gamified coupons are perfect for raising customer conversions, optimizing customer engagement with your brand, and building brand loyalty for your business.
How does it work?
With gamified coupons like a spinning wheel, slot machine, or a scratch and win, you’re offering your client a pleasant experience with your brand. You can add your gamified coupon in any of your current communication tools such as mailings, social media, QR-codes, NFC, or even more. You can also choose to implement a pop-up gamified coupon with exit intent whenever a customer has added anything to their shopping cart and is willing to leave the page. These are just a couple of the various possibilities with gamification.
Why does gamification work?
Gamification is the art of engaging customers with your brand by offering them a pleasant time and, last but not least, the chance to win prizes! Whenever the customer is triggered by the gamified coupon and wins one of the prizes, the customer is way more likely to make the conversion you desire them to make.
The customer gets the feeling he’s lucky, and he has won something. This is one of the most convincing calls to action a customer experiences.
- Online conversions raise by 20% after they’ve interacted with a gamified coupon. The amount of the discount doesn’t really matter, just the feeling of being ‘chosen.’
- 35% of the customers who’ve had pleasant experiences with brands are more likely to become loyal customers.
- 10% of the customers admit the discount triggered them to make a final purchase they normally wouldn’t have made.
- When using gamification as a call to action, customers are 20% more likely to act the way you want them to act.
Implementing gamification into your marketing strategy will result in more conversions, more customer engagement, and finally, even more, brand loyalty. Customers are way more likely to remember the times they’ve had a pleasant interaction with a brand. With gamification, your business reaches multiple marketing goals, so was it too much to say gamified coupons might be the ultimate call to action?
Start creating your own gamified coupons today!