Online marketing ideas for restaurants
Having decent online marketing can be very important to increase your restaurant's traffic and sales. How exactly can the digital coupon software from Coupontools boost your restaurant's traffic and sales? Continue reading for the answer!
Online marketing for restaurants to gain more traffic
- Strategic discount coupons
Strategically, your restaurant has to distribute some valuable discounts. If a discount isn't helpful, the customer will be less likely to redeem the coupon. When you offer something useful to the customer, you will generate more traffic and boost your sales.
Let's be honest, who doesn't love a little game so now and then. Gamification can be very effective and beneficial. For example, when the customers experience something exciting, they will spread the word, and the restaurant will generate more exposure and brand awareness. Furthermore, gamification responds to people's competitiveness. If they're lucky to win something, they're determined to redeem it right away!
- Offer a loyalty card
Another powerful thing to do to boost your restaurant's traffic and sales is to offer a loyalty card. When you offer customers a loyalty card, they are more likely to return to your restaurant. When they return to your restaurant, your sales and traffic will increase. A loyalty card is a reward for the customers that they choose for your particular restaurant.
- Social media promotions
One of the most powerful tools today is social media. You can distribute the coupons through social media. When you do this, you can ask the customer to share this on his social media channel. When he shares his experience, other people will notice, and you will generate more traffic and more sales towards your restaurant.
- Mobile coupon directory
With our mobile coupon directory, your restaurant can collect all the campaigns in one place. You will have a much better overview of all your campaigns, and you will get more and better insights into customer data.
Advantages of Coupontools' digital coupon software to boost your online marketing for restaurants
One of our core values is that our software protects you against fraud. Your coupons are secure thanks to our various validation methods. More about this in this article!
- Reach your audience on every channel
With our software, you can reach your audience on any channel. You can contact restaurants through social media, SMS, email,…
- Built for agencies - white label
Our digital coupon software is built for agencies. Your restaurant marketing agency could sell ready-to-use campaigns for restaurants, or you can easily resell our platform to restaurants. You can invite the restaurants to let them create their campaigns. Another functionality is that you can white-label your entire platform with our software and resell it as if it's your platform.
- Mobile coupon directory
With our mobile coupon directory, you can collect all your campaigns in one digital catalog. You can easily add or delete existing campaigns to/from the directory. It's perfect because you only need to communicate one catalog instead of every coupon separately. This way, users will get to know where to look for your latest deals. Your digital coupon catalog/directory.
Gamification can be very effective and beneficial. For example, when the customers experience something entertaining, they will spread the word. The result is free (positive) exposure that generates more traffic and brand awareness. When the restaurant includes discounts as prizes to be won, it will boost the customer experience and improve conversions. Let the customers experience something special. For example, offer the customers a coupon while they are waiting for their food. If there is one thing that customers hate, it is waiting for their food.
Digital coupons offer exciting insights for a restaurant. Statistics enable restaurants to collect complete and accurate information about the customer. The statistics give live reports about the distributed campaigns. The restaurant can monitor mobile marketing campaigns in real-time.
Another advantage of the digital coupon software from Coupontools is that you can measure your ROI through digital coupons. We provide your restaurant with two ways to do so. The first one is 'request money spent value after validation'. Using this method, a modal pops up right after the validation of the coupon. In the modal, the cashier has to fill out the billing amount for that person. The second way to measure your ROI is 'ask for more user data after validation'. Enable this feature if you want to ask for more user data after successful coupon validation. A modal pops up right after successful validation. Press on the image for more information!
Conclusion: online marketing can bring a lot of value to your restaurant
There are a lot of ways restaurants can use to boost their traffic and sales. When your restaurant works with the coupons of Coupontools, you can be sure that your restaurant's traffic and sales will improve.
Do you want to experience our platform yourself? Create a free trial account and start today!
Do you have any questions about online marketing for restaurants? Contact us!