Gamification is a very powerful marketing strategy applicable to every business. Customers love it, and it helps businesses to reach their
marketing objectives. There are many approaches and different techniques to start using gamified coupons in your mobile marketing. Here's a list of the various gamified coupon types that the Coupontools software has in-store. Press on the URLs below to experience our gamified coupons yourself. Keep in mind that you can only play once!
Do you want to start using gamified coupons yourself? Don't know where to start? Have a look at some unique, successful customer stories below.
- Gamified coupon in-store
A gamified coupon, such as a scratch card or spin wheel, is perfectly suitable for distribution at a physical location. Connect the gamified coupon to your wifi network, a QR code, NFC tag, or a Mobile marketing kiosk. Instruct your visitors how to participate to the gamified coupon, and they can provide themselves your digital gamified coupon. You'll witness that a strategic discount will raise the average money spent value of your visitors. Ecco's customer story shows you how it's done!
- Gamified coupon while paying bills
Offer your customers a fun experience while paying their bills. Provide your customers a digital gamified coupon and the chance to win something. This way, you'll boost your customer loyalty, and you're offering a fun experience while doing something that's no fun at all: paying your bills. Have a look at Zain's customer story to see how to implement this technique successfully.
- Gamified coupon to stimulate impulsive purchases
Gamified Coupons respond to the customers' winners feeling. They feel chosen and don't want to miss out on the prize they have just won. To stimulate impulsive purchases, you can easily add countdown timers to that coupon that indicate that they have to redeem their discount right away before it expires. Suddenly that 'your too expensive product' became affordable for the winner. Check how Burger King used digital scratch cards to stimulate impulsive purchases.
- Gamified coupon to provide an experience
Nowadays, experience marketing is one of the main ways to make a difference. Customers already take great products and after-sales service for granted, so you need to look for other ways to create added value. Providing unique experiences is a great way of doing this. Games perfectly cater to that and have a special place in the customers' minds. Check how Coca Cola used this approach to stimulate recycling!
- Gamified coupon to capture data
Using the Coupontools digital gamified coupons, you can effortlessly kickstart or enrich a customer database. First, create excitement around the game and the great prizes that are available to win. This way, customers are more likely to fill out their personal details to participate in your game. Display a registration form before or after playing the game. You'll end up with accurate information about the participants that you can use for future marketing initiatives. Check how PepsiCo captured their participants' data!
- Gamified coupon to drive traffic
Digital gamified coupons are excellent traffic generators if you let the participants win a valuable prize. The key for a traffic generator is that the discount is so valuable that the customer makes an effort to visit your store to redeem the discount. You lure visitors to your store for one particular discount, but the visitors buy more than solely the discounted product in most cases. This is how Oma Fresh Foods used our digital scratch cards to generate store traffic!
- Gamified coupon to raise awareness and boost loyalty
Thanks to the white-labeled digital gamified coupons of Coupontoos, it is possible to customize the gamified coupon to your branding. This way, the brand awareness, and recognition will improve as participants will remember what brand provided them this unique game and the chance to win a valuable prize. Gamification is also a great way of boosting customer loyalty. Loyal customers love to be entertained by the brand they're buying. In short, gamification is a great solution to capture a unique spot in the customers' minds. Have a look how Sipwell uses gamification to boost customer loyalty.
Strategies & techniques :
Gamification is a significant asset in today's mobile marketing approach. It helps businesses to reach multiple goals with one single digital campaign. Easily capture data, generate traffic, and offer experience by providing your audience unique gamified coupons. Let's be honest, who doesn't love a little game now and then?
Are you interested in implementing gamification in your marketing approach? Sign up for a trial account and create the most interactive digital scratch cards in just a few minutes!
Do you have any questions? Get in touch!