Wi-Fi marketing is a clever approach to provide restaurant or store visitors with your latest digital deals, content, or promotions. Let's have a look at how it's done and what benefits it provides to your business.
What is Wi-Fi marketing?
Wi-Fi marketing means that you allow any visitor to connect with your Wi-Fi network. Then, as soon as they have successfully connected their device, they're redirected to a specific landing page or digital coupon.
How can your business benefit from Wi-Fi marketing?
Visitors nowadays are always looking for free Wi-Fi. Businesses and restaurants should anticipate this. Providing free Wi-Fi will definitely be beneficial for you. Here's why.
- Reputation booster
While customers are always looking for free Wi-Fi, it's quite a game breaker if you don't provide it. It makes the difference for some visitors to come in or to go somewhere else. That's why you should provide it without any doubt because it's not that expensive and gives your reputation a boost!
- Boost conversions
My favorite Wi-Fi marketing strategy. Offering free Wi-Fi is already a great way to make your company stand out. Offering your visitors a digital coupon once they log on to your Wi-Fi makes you stand out even more. Once your customers log in, you can redirect them to a unique URL that gives them the chance to redeem a digital coupon. Only your visitors that use Wi-Fi will receive the offer, so they will feel special and be more likely to buy from you. For example, maybe a visitor to your store is just browsing and doesn’t plan on buying anything. But when they log in to your Wi-Fi, they get a special offer for 20% off any purchase over $50. Wanting to take advantage of the offer, the visitor decides to buy an expensive item that they have had on their “wish list” for a while. That’s how you turn a visitor into a paying customer.
- Promote your content
Many businesses have blogs, newsletters, or digital coupons that they use to engage customers. You can show these to your visitors when they log in to your Wi-Fi to increase their engagement with your company as well.
- Capture Social Media logins
Getting visitors to log in to their Social Media through your Wi-Fi can be very powerful. For example, you can perform an advanced strategy like capturing visitor data to improve your company’s analytics or a more straightforward approach like increasing likes on your Facebook page.
Conclusion: wifi marketing
Wi-Fi marketing is a new form of marketing that doesn’t exist for a long time. It’s an excellent way to engage the customer with your brand in an unnoticed way. Customers won’t notice you try to engage them. Wi-Fi marketing gives your business many possibilities to increase brand awareness, boost sales, capture customer data… It’s a form of marketing not many companies know about. Now you do, and you are one step ahead of your competition!
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