X digital campaign ideas for Thanksgiving - Black Friday
Thanksgiving is an originally American/Canadian holiday but is gaining in popularity all worldwide. That's why you should definitely implement a great Black Friday strategy in your marketing efforts. People are willing to buy, while it's one of the last chances to generate revenue in this book year for businesses. Have a look at five wonderful and highly effective digital campaign ideas you can effortlessly roll out.
- Offer valuable discount coupons
Black Friday is known for valuable discounts, and that's still the way to go. People are most sensitive in their wallets, maybe even more when approaching Black Friday because they know amazing deals are about to surface. So make sure your promotions stand out; otherwise, they'll go somewhere else. Using the Coupontools software, you can rely on a total package. User-friendly software to design wonderful (gamified) coupons, built-in distribution tools to make sure customers receive your discounts, and validation tools to ensure that your, already outrageous deals, aren't falsified or used multiple times. Looking for a step-by-step guide for launching your digital coupons? Check out this article for guidance.
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- Spread gift cards with greater value
A clever Black Friday approach, in my opinion. It's a pre-order system. Let people already purchase a voucher with a certain value. Mention that the value will double or triple on Black Friday. This way, you're already certain that they'll visit your store to benefit from the deal instead of going to one of your competitors. This way, you kind of reserve purchases at your store, or if they don't show up, they 'lose out on something they already paid for. But it would be best if you did not rely on it. It isn't in human nature to neglect already paid items.
Looking for more information about Vouchers? Navigate to this web page!
- Coupon directory
Since Thanksgiving - Black Friday are considered the start of the holiday season. You should take advantage if you're launching insanely valuable coupons. Raising sales is one thing, but why shouldn't you try to get more out of it as a business? Put all your digital Black Friday coupons in a coupon directory. Require people to sign up before enjoying your deals and capture valuable customer data you can leverage later. Black Friday coupons are known for being the most valuable ones of the year. So starting a coupon directory might be the right time. Promote the directory, especially the insane 50% or 70% discounts, encourage people to sign up and start creating a customer habit. Make them used to your coupon directory and communicate that all your latest deals will be published within that coupon directory. One of the major benefits of coupon directories is that you can completely rebrand them accordingly to your corporate identity or the holiday that's about to come.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
- Interactive website pop-ups
Back in the early days but actually still today, Black Friday coupons are meant to bring traffic to stores while Cyber Monday focuses more on online sales. To anticipate that, interactive website pop-ups can be useful for your campaign strategy. You all know the thrill: people shop on your website, fill their charts but leave. Too bad, you'd think. NO. Interactive website pop-ups, based on special triggers, detect when potential customers are about to leave your website and provide them a valuable coupon right at the time when they're in doubt. Of course, exit-intent website pop-ups aren't the only website pop-ups. However, there's also a clickable tab that's always visible, a scroll-intent (when someone scrolls heavily through your website), or a timer-intent (you show a coupon after a potential customer spent a certain time on your website). Check what works for you and give the doubting customer the last, crucial nudge towards conversions.
Here's some more information about the website pop-ups and some real-life examples. Check it out!
- Thanksgiving contest
You almost forget that Black Friday and Cyber Monday are festivities connected with Thanksgiving. You should anticipate that as well with an engaging contest. Unique contests, especially when connected with holidays, are excellent to raise engagement and capture customer data. Thanks to the wonderful landings pages that you can design with Coupontools, it's even more relevant. Design a landing page, have people fill out their details and answer one tie-breaker. The one or few with the correct answer get a bigger reward while every participant receives a small discount coupon for your store. As a tie-breaker question during Thanksgiving, the weight of a turkey is one way to go. Check out what our landing pages are capable of!
Conclusion: 5 digital campaigns for Thanksgiving - Black Friday
Thanksgiving, especially Black Friday and Cyber Monday, are popular and profitable holidays for most businesses. People expect to seal the best deal of the year, so you better live up to these expectations. Thanks to interactive digital campaigns designed with Coupontools, you can perfectly respond to that.
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