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How to use Gamification in Mobile Marketing to reach multiple business goals

https://www.coupontools.com/en/blog/188/how-to-use-gamification-in-mobile-marketing-to-reach-multiple-business-goals

Gamification is a widely used strategy in different scenes. Mobile Marketing is one of them. Gamification is a powerful motivator because people, in general, are competitive and love games. Have a look at how gamified coupons will boost your business’ results.

Gamification for engagement & data
Most gamification strategies used in mobile marketing focus on experiences and data capture. After the players completed the game, there’s no direct or automated sequel. Their focus mainly is data capture and experiences. For this kind of campaign, your games have to be wonderful to have your audience engage and provide data. Otherwise, they will simply not participate in your game.

How to use Gamification in Mobile Marketing to reach multiple business goals
 

Gamification for engagement, data, and improved sales!
Coupontools provides a different type of mobile marketing gamification. In addition to the above-mentioned games and data capture, Coupontools has another powerful participation trigger. A predefined discount value that unlocks when you have won the game and entered your data. After the data capture, it helps businesses generate traffic to stores, more revenue, and a detailed ROI-overview as well. That's what a Gamified Coupons are about. 

But what are the advantages of providing gamified coupons?
It might seem like other platforms have more games. That may be true. But you shouldn't overlook the added value Gamified Coupons bring to your business. It's basically hitting multiple birds with one stone because you're reaching multiple objectives only using 1 campaign.

  • Experience - engagement marketing
  • Data capture
  • Brand awareness and recognition
  • Motivational trigger to participate
  • Businesses reach multiple business goals using 1 campaign.
    • Data capture
    • Experience & engagement
    • Boost sales
    • Stimulate impulsive purchases
    • Trigger store visits
    • ROI-overview
    • Detailed statistics & insights
       

Which types of Gamified Coupons are available?
It might seem like other platforms have way more games. That's true. But you shouldn't overlook the added value Gamified Coupons bring to your entire business. Going from engagement to improved sales to ROI-overviews.

Scratch Card Coupon
Spin Wheel Coupon
Slot Machine Coupon
Memory Game Coupon
Match2Win Coupon

 

Bottom line:
Gamification is a great strategy to enrich your mobile marketing efforts. The first thing you should determine as a business is which objectives it needs to help you obtain. Is your focus data capture only? Or are you searching for ways to capture data, boost sales and stimulate store visits? Then Gamified Coupons are the solution!

Create a trial account and create Digital Gamified Coupons in minutes!

Questions? Reach out to our team!

Support Email Chat with us Schedule a demo

 

How to use Gamification in Mobile Marketing to reach multiple business goals
How to use Gamification in Mobile Marketing to reach multiple business goals
How to use Gamification in Mobile Marketing to reach multiple business goals
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Enriching your mobile marketing with Gamified Coupons 188 10188
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Article published by: Coupontools
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