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USE CASE: COCA COLA THE NETHERLANDS

OVERVIEW Coca Cola The Netherlands use case logo

Being a powerful coupon and voucher builder on the market, Coupontools has partnered with some of the most renowned brands in the industry to create customized solutions for unique mobile-couponing needs.

We’ve also served Coca-Cola The Netherlands to help them take their location-based coupon campaigns to the next level. We devised a solution to promote Chaudfontaine, which is a Coca-Cola brand that offers natural mineral water. All coupons were distributed through Flitsmeister, which is a community of more than 1 million users, committed to make driving a smooth and fun experience.

Coca Cola targeted all consumers who were driving close to the 60 participating gas stations by means of a push notification inside the app. The validation process of this coupon was done with a GS1 barcode, scannable directly into the POS of the gas station. Coupontools guaranteed that the location-based marketing technique increases the brand’s sales by promoting Chaudfontaine to a whole new segment of consumers through proximity marketing. Our innovative solution helped Coca-Cola NL market their brand better for attaining maximum exposure.

Notable features:

  • Regular coupon
  • Location-based marketing
  • In-app push message for redirecting users to the coupon
  • Smart and quick GS1 barcode validation              

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