As the world leader in ophthalmic optics and a key player in visual health, the Essilor Group provides solutions to correct, protect and prevent the visual health of the 7.4 billion people in the world. Essilor The Netherlands was able to implement the promotional campaign in their website. The coupon could be redeemed in one of the 335 participating locations.
How the Campaign Worked
Coupontools provided a digital coupon that could be saved from the Essilor.nl website. The consumer could save the 50€ discount coupon to their email. The coupon had a Google maps integration with all 335 redeem locations and consumers could click on 'location nearby' to find a dealer close to their GPS location. At checkout the cashier had a unique validation password so Essilor could track the exact redemptions per location.