Coupontools Logo

Use Case: Email Coupon Campaign

OVERVIEW email coupon campaign use case logo

Essilor is the global market leader of the manufacturing and distribution of ophthalmic eyeglasses. To reboot their sales and support their distribution points, the opticians, Essilor has worked out a Digital Coupon Email marketing campaign. Coupontools provided everything Essilor needed to successfully launch the Digital Coupon campaign. 

Campaign setup
First, Essilor informed their opticians about their initiative and asked whether they’d like to participate. The participating opticians receive an email with further instructions.

The opticians receive all the tools and content to distribute the Digital Coupon email marketing campaign through their existing clients. There’s also another requirement for the current clients to make the email audience. They need to have purchased an Essilor product within the last year.

The Coupon Email exists out of three separate Digital Coupons. All the Coupons have a different value and are used to promote different Essilor products.

Essilor created the Digital Coupons themselves using the Coupontools Digital Coupon Builder. Our support team only gave a bit of technical advice and reviewed their final Digital Coupons. The Digital Coupons were by default single-use to prevent fraud. The secure Coupon validation happens through a unique location validation password for every participating optician. This way, Essilor can quickly check which opticians were most popular and other crucial Coupon statistics.

The campaign turned out to be a success thanks to the clear instructions towards the opticians and the low participation threshold for the audience. Furthermore, a Digital discount Coupon always triggers the audience to take action.

Why this approach?
Essilor chose this overarching approach to give their distributors, the opticians a helping hand in generating footfall to their stores during these difficult times. Essilor took care of the entire campaign and gave clear instructions to the participating opticians. This way, Essilor already did most of the work. The opticians mainly had to assure that the campaign would reach the proper audience.

Campaign summary

  • 3 different digital Coupons created using the Coupontools Digital Coupon builder
  • Benefit from your existing customer database
  • Distribution through email with Digital Coupons embedded
  • Coupon Validation per secure location validation password
    • Easy to track validations for every participating store
  • Collection of actionable statistics to finetune future digital marketing campaigns
U | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers.

Others also read
these stories

To reward their existing clients SipWell launched a Holiday Coupon Campaign!

SipWell - Mobile Marketing Use Case |

Oma Fresh Foods recently opened a new location. Check how they used the Coupontools' coupons to gain exposure.

Oma Fresh Food - Mobile Marketing Use Case |
Oma Fresh Food

PepsiCo boosted up Round Table Pizza sales with gamified coupons from Coupontools.

Pepsico & Round Table Pizza  - Mobile Marketing Use Case |
Pepsico & Round Table Pizza

SipWell launched a gamified coupon campaign to reward their loyal customers.

SipWell - Mobile Marketing Use Case |

Burger King Cyprus uses Coupontools to boost their mobile marketing!

Burger King - Mobile Marketing Use Case |
Burger King

Phygital Scratch & Win Marketing case for Coca Cola Belgium

Coca Cola Belgium - Mobile Marketing Use Case |
Coca Cola Belgium

Melvita was interested in using a durable coupon solution: 

Melvita - Mobile Marketing Use Case |

Dave & Buster's is a restaurant and entertainment chain with 137 locations across the United States.

Dave & Buster's - Mobile Marketing Use Case |
Dave & Buster's

Zain Bahrein, a leading telecommunications operator chose to reward loyal customers with gamified coupons. 

Zain Bahrain - Mobile Marketing Use Case |
Zain Bahrain

Ecco is a Danish shoe retailer. They've set up a special Holiday Campaign using digital Spin Wheel coupons.

ECCO - Mobile Marketing Use Case |

Register now for a 7-days trial account

Start using Coupontools today!