In this use case I want to show you a Phygital (Physical+Digital) Scratch & Win Marketing Campaign from Coca-Cola Belgium created with our Coupontools platform.
Phygital marketing, is interacting with customers in a physical location and is trying to enhance the physical experience with a digital experience to mix the best of both worlds.
How the campaign worked:
The consumer receives a printed unique QR-Code when he or she buys a Coca Cola Enterprises product at a participating Sodexo catering restaurant. The consumer scans the QR code to play the scratch & win game. The consumers scratches the scratch&win card on his mobile device. There was setup a 50% win chance.
The winners are able to click on “use now” or “use later”.
The “Use later” button, allows them to save the coupon to email, Facebook or their Mobile wallet.
The “Use now” button allows them to redeem the coupon at the cashier from the restaurant.
The validation process was setup to simply click on a “Validate” button to mark the coupon as used.
- Unique QR codes on each printed flyer
- Easy to use redeem process
- 50% win chances
This phygital pilot case had a very high redemption rate:
* 2724 games played
* 1362 won (50%)
* 1172 claimed coupons (86% vs #Won)
* 824 redeemed (60% vs #Won)
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