Marketing ideas for restaurants
Restaurant marketing is vital for every restaurant. Restaurants that aren't doing any kind of restaurant marketing, will miss unique opportunities to generate more traffic and boost the restaurant’s sales. In this article, we will provide marketing ideas for your restaurant using Coupontools software.
- Offer digital gamified coupons
A marketing approach that every customer enjoys, is offering them a digital (gamified) coupon. With Coupontools, that's a piece of cake. There are multiple strategies to provide digital coupons to your audience. For example, first, determine whether it's going to be a traffic-generating discount or a discount that's given while people are waiting in the restaurant. That's something you need to think through in advance because the approach and value may differ based on that. Gamification is a nice addition to that as well. Everyone loves a little game and the entertainment it provides. Furthermore, gamification is a great way to trigger people's FOMO (Fear Of Missing Out). They feel chosen when they win something and they don't want to waste their luck.
- Traffic generators
Make sure that the discount is valuable enough. Otherwise, people won't even consider visiting your restaurant. The discount value should be convincing enough for people to actually make the effort to visit your restaurant.
- In restaurant
This discount can be less valuable than a traffic generator but still be very effective. Why? Because those people are already at your restaurant so they don't need to be convinced to actually visit your restaurant. This is a great discount strategy to raise the money spent per visit and trigger a second purchase. For example, a $1 discount on the next round might be convincing enough.
- Buy one, give one
A clever strategy to generate free exposure. People who buy a certain product receive a coupon and are allowed to give the coupon to one of their friends. When the friend redeems the coupon, he'll get the product for free.
- Traffic generators
- Digital payment vouchers
With the digital payment vouchers from Coupontools, customers can also use and pay for vouchers from home. It helps your restaurant fulfill multiple objectives as well. On the one hand, it provides your restaurant opportunities to generate revenue while being closed. People can buy a gift card and use the value later on. On the other hand, it's a great asset to allow people to gift a gift card to someone in their circle. In both situations, the payment is completed in advance while the customers use the voucher later on.
- Coupon directory
With the coupon directory, you get an overview of all your campaigns you’ve done in one place. You can easily delete or add campaigns and manage to keep the overview. You can fully customize the entire coupon directory to your branding. Furthermore, it's beneficial for a restaurant to have a fixed place to publish their deals. This way, customers know where to look for the latest deals!
- Birthday program
When your restaurant wants to congratulate a customer on his birthday, you need to have some personal data. You can capture this customer data through coupon campaigns or even import a list you already have. Let customers fill in a form in which they also need to mention their date of birth. In this way, you know when their birthday takes place. With the Coupontools software, you can send automated birthday coupons through SMS to customers. Customers will appreciate the fact that you remembered their birthday and that they get a free coupon for it as well. They will be triggered to visit your restaurant on their birthday and might be more likely to visit your restaurant more often because of the connection they feel with your restaurant.
Are you looking for ready-to-use digital campaign ideas or strategies for your restaurant? Have a look at this article!
Conclusion: Restaurant Marketing Ideas
With Coupontools, you’ve countless ways to do restaurant marketing. Digital coupons are a proven method to increase your sales, brand awareness, and traffic.
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