Five Effective Wi-Fi Marketing Strategies for Turning Visitors into Customers
Wi-Fi Marketing is one of the most effective strategies you can use to turn your store’s visitors into paying customers. If you don’t already have a Wi-Fi marketing strategy in place, or if you are offering customers basic Wi-Fi without any branding, you are missing out on a significant opportunity for growing your business.
Why Use Wi-Fi Marketing?
A good business owner knows that the best way to get customers (and keep them) is by offering more value than the competition. In the modern world of smartphones, Wi-Fi has become a precious resource.
PEOPLE LOVE WIFI.
You see, the visitors to your store are often using their smartphones, but what you may not see is the golden opportunity the smartphones are presenting you with.
Upon entering a store, one of the first things smartphone users do is check to see if the store offers free Wi-Fi. People hate using their data plans and will often enter a store to use the Wi-Fi.
While you don’t want people loitering about your store to use your Wi-Fi, you want people to enter your store and become paying customers.
You need to direct your visitors’ Wi-Fi experience to maximize their engagement with your store and increase their likelihood of making a purchase.
Read on for 5 strategies to use Wi-Fi marketing correctly and grow your customer base.
1. Create branded Wi-Fi
A big mistake many companies making is offering a basic Wi-Fi connection that doesn’t mention the company in any way. Customers will search for Wi-Fi, see the network “Store X Wi-Fi,” and connect to the internet without engaging with the company in any way. To engage your customers, you want to send them to a specific URL when they want to join your Wi-Fi network. The URL should be branded for your company, reminding customers that you are giving them Wi-Fi for free and making them feel more obligated to make a purchase.
2. Offer digital coupons through Wi-Fi
My favorite Wi-Fi marketing strategy. Offering free Wi-Fi is already a great way to make your company stand out. Offering your visitors a digital coupon once they log on to your Wi-Fi makes you stand out even more. Once your customers log in, you can redirect them to a unique URL that gives them the chance to redeem a digital coupon. Only your visitors that use Wi-Fi will receive the offer, so they will feel special and be more likely to buy from you. For example, maybe a visitor to your store is just browsing and doesn’t plan on buying anything. But when they login to your Wi-Fi, they get a special offer for 20% off any purchase over $50. Wanting to take advantage of the offer, the visitor decides to buy an expensive item that they have had on their “wish list” for a while. That’s how you turn a visitor into a paying customer.
3. Gamify your Wi-Fi experience
So far, this list has covered some fundamental consumer truths: people love Wi-Fi, and people love discounts. Do you know what else people love? Games. Adding a game to your Wi-Fi experience can dramatically increase visitor engagement. Let’s revisit the previous example. Maybe instead of offering every Wi-Fi user a coupon for 20% off their purchase, Wi-Fi users could play a game to determine what coupon they receive. Possible game formats could be Scratch&Win games, slot machines, Spin wheels, Memory Game, match2win,.. Press on the word for more information.
I have also gathered some real-live coupon examples so you have an idea of what the final results look like! Press on the image below to interact with the coupons! Be aware! These coupons are in example mode. This way you can try the coupon multiple times.
4. Promote your content
Many businesses have blogs or newsletters that they use to engage customers. You can show these to your visitors when they login to your Wi-Fi to increase their engagement with your company as well.
5. Capture social media logins
Getting visitors to log in to their Social Media through your Wi-Fi can be very powerful. You can perform an advanced strategy like capturing visitor data to improve your company’s analytics or a more straightforward approach like increasing likes on your Facebook page.
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