Interactive marketing examples
Interactive marketing a great addition to your existing marketing approaches. It's more automated and data-driven than other approaches. I have listed a few interactive marketing examples to implement in your current efforts using the Coupotools software.
What's interactive marketing about?
Interactive marketing is based on offering a personalized incentive and the possibility to interact with it. It's a marketing approach worth considering since more and more businesses are experimenting with it. It's based on customer's behavior and preferences and responding to it with an appropriate campaign.
This might be one of the most famous interactive marketing examples. You hand out a gamified coupon like a scratch card, spin wheel, or slot machine and let the customer play the game and the chance to win a valuable prize.
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- Data is key
If you're planning on implementing interactive marketing in your existing efforts, make sure that you have a customer database to start from. This way, you can segment customers and provide them content and coupons based on their interests.
- Digital Loyalty Program
A great interactive marketing example is a digital loyalty program. It's one of the best ways to build and maintain a customer relationship while also generating great insights into those customers. This way, you can easily respond to that with your future marketing initiatives.
- Marketing Automation
Thanks to going digital, almost every step can be automated. Instead of solely promoting 1 campaign until the end, you can set up a different flow based on the customer's behavior. For example, if customer A has already redeemed their coupon, you can set up an automation that automatically provides him the following coupon. This is possible with our in-house flow automation tool, Zapier, or with API and Webhooks.
- Interactive website pop-ups
Website pop-ups are a paragon of interactive marketing examples. With our interactive website pop-ups, you can set up triggers when a coupon should appear on your website. For example, you can set up that a pop-up with coupon embedded shows when a visitor is about to exit your page, is scrolling heavily, or after a certain amount of time.
- In-store distribution tools
There are a lot of in-store distribution tools that play a role in interactive marketing.
- Mobile Marketing Kiosk
Set up a mobile marketing kiosk in your store. People can voluntarily register themselves and send themselves their latest coupon.
If people connect with your wifi network, they'll be immediately redirected to a digital (gamified) coupon you connected to your rooter.
- QR codes
Set up QR codes in your store to have people scan them to participate in your digital coupon voluntarily.
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- Mobile Marketing Kiosk
- Automated Birthday marketing
This interactive marketing example is personalized and interactive marketing at its finest. First, capture customers their personal data to set up an automated birthday messaging campaign later on. This means that every customer registered in the list with a valid birthday will automatically receive their unique birthday coupon. People really love it when their favorite brand seems to remember their birthday, congratulates them or her, and even provides them a unique discount coupon.
- Mobile Coupon Directory
A Coupon directory is also a great asset to learn more about your customer's interest and behavior. It's a collection of your digital coupons, vouchers, and loyalty cards in one powerful mobile coupon directory. You can provide various deals, easily add and delete deals, and even categorize them. Finally, when analyzing, you can check what deals that specific customer mainly interacted with. So you'll end up knowing what that specific customer is really into.
Conclusion: interactive marketing examples
There are many interactive marketing examples. Your business must interact with the customers and the other way around. Customers like to have the feeling of being appreciated for something they bought at your business. Coupontools provides various convenient tools for your business to start using a more interactive marketing-minded aproach.
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Do you have any questions? Don’t hesitate and ask them!