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Use Case: Coupons to reward Loyalty

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SipWell is one of the most famous producers/suppliers of quality water coolers in all shapes and colors. They aim with their products and services at both individuals and companies. Check out how they revolutionized their marketing approach using the Coupontools software!

Campaign setup
Existing customers are easier to maintain than acquiring new customers. Knowing this, SipWell was looking for a way to reward their loyal customers on Valentine. SipWell had a concept in mind of launching a gamified coupon to entertain and reward the Belgian customers for their loyalty over the years. Have a look at how Coupontools contributed to this Valentine campaign.

First, Sipwell arranged a meeting with Coupontools to discuss the campaign goals and determine the right approach. Once this was done, Sipwell started to design the Slot Machine Coupon, which you can see in the gallery below this article.

One of the crucial settings of the Coupon was the prize limitation. Only one lucky customer won the grand prize, an exclusive coffee package. 

For distribution, SipWell used our Landing Page method. SipWell created 3 Landing Pages in 3 languages, Dutch and French, English. Customers had to identify themselves with their first name, name, email, and customer ID. The Landing Page checked the inputs for duplicates and redirected the verified customers to their unique, single-use slot machine Coupon.

Thanks to the customer verification on the Landing Page, SipWell knew for sure that all their customers could only participate once. Since only one customer won the exclusive grand prize, there was no need for a validation method. After playing the slot machine, the customer received a pop-up with the information to get in touch with the staff to claim the prize!

SipWell ended up with a lot of actionable data. They had a great insight into how many existing customers took their chance and participated in the campaign.

Why this approach?
Since unique customer data is already requested via the Landing Page, traditional validation is not necessary. Before a customer gets access to the coupon, the Landing Page already checks if the customer's input is unique and valid. All entered customer data is stored in the back-end. 

Campaign summary

  • Designed the gamified coupon themselves
  • Grand Prize limitation
  • Coupon distribution through Landing Page
    • Promotion via email, website, and socials
    • 3 languages
  • Customer verification via Landing Page
    • Unique and single-use
    • No validation method necessary
  • Valuable insights & statistics


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