Coupontools Logo
Black Friday Promotion for new subscriptions! This exceptional offer happens once a year, so take action TODAY! 50% OFF!

Use Case: Essilors' Influencers

OVERVIEW essilors' influencers  use case logo

Essilor Group is one of the industry leaders in ophthalmic optics and a big supporter of visual health. As part of the influencer marketing campaign for Essilor Netherlands over Instagram, we distributed coupons for Eyezen, blue light blocking glasses that help reduce strain from continuous use of digital devices to Dutch influencers.
 

As part of the campaign, each influencer was given a unique coupon ID and they were asked to feature Essilor glasses in their Instagram profile, along with their allotted coupon IDs. That’s how Coupontools was able to trace the use of coupons and analyze how many coupon validations were received from each influencer. A separate coupon was also shared with customers of Essilor through their website.
 

Users who wanted to redeem their coupons had the option to validate their special discounts from 360 different locations. Each location or optician was provided with its own validation code. This helped Essilor to get insights about how many coupons were redeemed from each location or optician.
 

Some other insights from the new, Essilor Instagram influencer marketing campaign for Eyezen glasses included:

  • The Dutch influencers, who were part of the campaign, promoted the Eyezen glasses and the Essilor brand through their Instagram stories or bio section. 
  • The influencers were also required to use the swipe up function on their Instagram stories to take the followers to the website.
  • The unique coupon ID made sure every purchase was trackable 
  • Lastly, one of the aims of this Instagram promotion and influencer marketing campaign was to collect valuable information, such as the email addresses of followers who engaged.    
D
U
Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers. Coupontools.com | Coupontools Digital Loyalty Cards, Coupons and Digital Payment Vouchers.

Others also read
these stories

To reward their existing clients SipWell launched a Holiday Coupon Campaign!

SipWell - Mobile Marketing Use Case | Coupontools.com
SipWell
Brand

Oma Fresh Foods recently opened a new location. Check how they used the Coupontools' coupons to gain exposure.

Oma Fresh Food - Mobile Marketing Use Case | Coupontools.com
Oma Fresh Food
Brand

PepsiCo boosted up Round Table Pizza sales with gamified coupons from Coupontools.

Pepsico & Round Table Pizza  - Mobile Marketing Use Case | Coupontools.com
Pepsico & Round Table Pizza
Brand

SipWell launched a gamified coupon campaign to reward their loyal customers.

SipWell - Mobile Marketing Use Case | Coupontools.com
SipWell
Brand

Burger King Cyprus uses Coupontools to boost their mobile marketing!

Burger King - Mobile Marketing Use Case | Coupontools.com
Burger King
Brand

Phygital Scratch & Win Marketing case for Coca Cola Belgium

Coca Cola Belgium - Mobile Marketing Use Case | Coupontools.com
Coca Cola Belgium
Brand

Melvita was interested in using a durable coupon solution: 

Melvita - Mobile Marketing Use Case | Coupontools.com
Melvita
Brand

Dave & Buster's is a restaurant and entertainment chain with 137 locations across the United States.

Dave & Buster's - Mobile Marketing Use Case | Coupontools.com
Dave & Buster's
Brand

Zain Bahrein, a leading telecommunications operator chose to reward loyal customers with gamified coupons. 

Zain Bahrain - Mobile Marketing Use Case | Coupontools.com
Zain Bahrain
Brand

Ecco is a Danish shoe retailer. They've set up a special Holiday Campaign using digital Spin Wheel coupons.

ECCO - Mobile Marketing Use Case | Coupontools.com
ECCO
Brand

Register now for a 7-days trial account

Start using Coupontools today!

Great you're here! Cookies? Read our Privacy Policy. I accept
x