Use Case: No Ugly’s Valentine’s Day fun

A playful idea

New Zealand drink brand No Ugly teamed up with QT Hotels to create a Valentine’s Day campaign that was equal parts fun and romantic. Couples could spin a virtual bottle to win prizes, including a hotel stay, while discovering No Ugly’s libido-boosting drinks.

How it worked

Participants spun the virtual bottle online and entered their details for a chance to win. Winners received a QR code and password to redeem at QT Hotels, where they enjoyed a memorable romantic experience. Many shared their moments on social media, giving the campaign even more each.

The impact

The campaign boosted No Ugly’s brand awareness and collected valuable customer data, filled rooms at QT Hotels, and gave couples a unique, playful Valentine’s Day experience.

Why it succeeded

A simple, engaging idea combined with technology and strong collaboration turned Valentine’s Day into a memorable experience for everyone, while driving real business results.