Wonderful digital marketing campaigns for Valentine's Day
Valentine’s Day is a unique marketing opportunity for various sectors, but it can be extra useful for retail. In this article, you will find a few ways and examples that your retail store can benefit from on Valentine’s Day.
- Offer in-store / traffic generating discount coupons
When couples come over to your retail store, make sure you can reward them on Valentine’s Day. Digital coupons are a great solution for this. With Coupontools, you can design wonderful, Valentine-themed digital coupons.
Provide store visitors the opportunity to score a digital discount coupon while strolling through your store. For example, display posters with QR codes or let them send a text message to a shortcode. In response, they'll receive a message with your coupon URL included. The value doesn't need to be as high as for traffic generating digital coupons because those people are already in your store and will be happy with any discount.
- Traffic generating
Distribute your digital coupons through your existing communication channels such as SMS, Email, Social Media, website, app,... Compared to in-store discounts, this coupon should be more valuable to stimulate people to make an effort to visit your store. Another approach can be that you launch a digital coupon with a discount of 25% that is worth 50% on Valentine's day.
- Offer gamified coupons
When you collaborate with Coupontools, we can provide you with 5 different gamified coupons. Perfect for providing a little game and a wonderful experience to your beloved audience. Every digital coupon is perfectly customizable! Here's a list of our various gamified coupon types:
- Scratch & Win coupons
Offer couples a scratch & win coupon. Make sure you work with Valentine-themed designs. This will be no problem using the Coupontools software!
- Spin Wheel coupons - Wheel of love
Create a wheel of love with spin wheel coupons from Coupontools. Customize the wheel to Valentine’s Day and make a text appear ‘roulette of love.’ Prizes you can include are a free breakfast for 2 persons, a chocolate box for 2 persons, a bottle of wine, and many more Valentine-related prizes!
- Slot Machine coupons
A slot machine coupon is a coupon that you need to get 3 times the same icon to win what’s shown on the icons. For example, show 3 times the breakfast picture to let the couple know they’ve won a free breakfast for 2 persons. Mention this in the winner’s text.
- Buy a product, get one free
Buy a product, get one free is an excellent action to launch Valentine’s Day. Reward people that buy something in your store. When someone purchases something, he gets a coupon to gift to someone else.
- Offer a gift card
Allow people to purchase a gift card for $10 that's worth $20 on Valentine's day.
Looking for more information about Vouchers? Navigate to this web page!
- Coupon directory
With the coupon directory from Coupontools, you can get a combine all your Valentine’s Day campaigns in one digital catalog. Create a Valentine’s Day category in your coupon directory. You can fully customize this to your branding. A coupon directory is not only available during a holiday. It is always available and useful. A digital coupon book gives you the possibility to rebrand your existing digital coupon book temporarily, for example, to display a holiday-themed layout for a few days.
Have a look at this web page for more information about the relevance and usage of digital coupon books.
Conclusion: how retailers can benefit from Valentine's day
There are various campaign types a retail store can use to tempt, interact and convince their audience to take action. Using the Coupontools software, you create the most wonderful, Valentine-themed coupons, gamified coupons, vouchers, and coupon directories.
Do you want to try our software? Create a free trial account and start today!
Do you have any questions? Don’t hesitate and contact us!