What is coupon retargeting and how does it work?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after visitors leave your website.

Retargeting is a cookie-based technology that uses a simple Javascript code to anonymously "follow" your target group all over the Web.
Here's how it works: you place a small, unobtrusive piece of code on your coupon (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won't affect your coupon's performance. Every time a new visitor loads your coupon, the code drops an anonymous browser cookie. Later on, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest in your coupons. That's why most marketeers who use it see a higher ROI than from most other digital channels.
 

How to set up retargeting in Coupontools

Firstly find a retargeting ad company and setup all the ads.
Secondly add the retargeting pixel code into the coupon builder.
Our platform will load the retargeting pixel and you can start retargeting all your consumers who used a coupon.

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