GFK is a large market research organization which conducts surveys for its clients. It was a challenge for GFK to encourage millennials to participate in these surveys. With a custom made mobile coupon from Coupontools, GFK had the perfect tool to gather information from this demographic for their client.
GFK's survey was loaded in our coupon as the claim method for a grand prize. One in 500 participants could win an Iphone 5S. Only participants who had completed the survey could enter the competition and we also added a social login. This way the survey had a high response rate and it also produced big data from its target audience.
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