Kout Food Group is a Kuwaiti-based company, founded in 1982, operating in Kuwait, the United Kingdom, and Kurdistan-Iraq. In Kuwait, it operates franchises of Burger King, Pizza Hut, Taco Bell, Applebee’s... Let's deep-dive into the Burger King case and how Coupontools contributed to it.
Campaign setup:
The original campaign idea was as follows. Kout Food wants to distribute digital game coupons in a fast-food restaurant. In this way, they want to boost spending in the fast-food restaurant but at the same time offer a unique experience to the visitors.
For the creation of the game coupon, Kout Food engaged the Coupontools design team. The graphic team took care of a fresh, tailor-made design. The game coupon is located at the bottom of the gallery. After delivering the design, Kout Food carefully made the coupon settings under supervision. This way, the distribution method was determined, the odds calculations to win prizes were drawn up, claim requirements were set up, and validation methods were selected.
The distribution of the coupon was done in the fast-food restaurant using a QR code. Posters, provided with the QR code, hang up in the fast-food restaurant. Visitors scan this QR code. Then the game coupon opens in the browser.
The user can play the scratch & win coupon on his smartphone. Almost every player wins a prize. Most prizes were like a free menu or sandwich. However, there were also some grand prizes to win; like iPhone, ear pods, I watches. After the player sees what prize he has won, he is asked for his phone number to obtain the prize. If the player does not fill this in, he will not be able to claim his prize.
For safe validation and thus prevention of fraud, validation with own imported validation codes was set up. In this way, Burger King completed the digital coupon validation using the current POS system.
Digital always has a unique advantage. It is fully traceable. It gives Burger King a thorough insight into the success of the campaign. It clearly showed that it was a hugely successful campaign. The validation ratio was extremely high. Almost every player who won and then carried out the claim gesture also redeemed the coupon.
Campaign summary:
- Scratch & win coupon
- Data capture
- Phygital
- Validation with POS
- Detailed overview of coupon statistics
Campaign results:
- More engagement
- Experience marketing
- Increase in average expenditure per customer
- Valuable insights
- Customer data
- Open ratio
- Play ratio
- Claim ratio
- Validation ratio
