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Use Case: Mobile City Marketing Australia

OVERVIEW Mobile City Marketing Australia use case logo

The City of Holdfast Bay enriched their city marketing when they discovered mobile marketing with Coupontools. City marketing is the promotion of a city, or an area within it, with the purpose of encouraging particular events or activities to take place in those locations.

The annual Winter Wonderland event is a 3-month event, organized by the City of Holdfast Bay in order to promote the local shops and restaurants at Jetty Road, Glenelg.

By using Coupontools’ mobile marketing software, the City of Holdfast Bay and the Jetty Road Mainstreet Committee were able to introduce their Winter Warmers offers for shopping, dining and entertainment. The event was promoted through Facebook, billboards and flyers. Visitors of this joint initiative event could receive the Winter Warmers coupons on Jetty Road, Glenelg’s Facebook page or on the City of Holdfast Bay’s website.

How the Campaign Worked
Coupontools provided an easy-to-use template management system. The creation of all 80 different Winter Warmers coupons was designed uniformly with one another, with the same layout and style, and the same background colour as the directory.

Winter Warmers coupons were built using different categories:
- Retail Therapy
- Accommodation
- Food, Drink & Entertainment
- Health & Fitness
- Hair & Beauty

A “Winter Warmer discount” video was created in order to show visitors how to use and redeem the digital coupons on their phones or tablets. Visitors could scroll through the coupons on their mobile device, select the offer that they wanted, choose the “Use now” option, and show the coupon in store so that the cashier can easily validate the coupon. A simple click on the “Validate” button would mark the coupon as used. Visitors also had the option to select the offers to “Use later.” They could send the coupons to their email addresses, or print the coupons and take them in stores.

Every coupon came with an “Offer Details” button and a “Locations” button. Once you clicked on them, they revealed the terms and conditions and redemption periods, as well as the addresses, phone numbers, and map positions of the participating businesses.

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