Blikk is the number one tabloid in Hungary. The newspaper combined an offline marketing campaign in combination with Coupontools' digital scratch off solution.
Every single newspaper had a unique promocode on the frontpage on a daily basis.The consumers were able to scan the QR code and enter the unique promocode in the popup window. Every unique promocode gave access to a unique single use scratch coupon with several winning chances and prizes.
The scratch campaign collected a huge amount of social login data from the participants. "The campaign ran for several weeks and had a very high usage ratio," said Fonai Szabolcs, our local Coupontools representative in Hungary.