Wifi Marketing is one of the most effective strategies you can use to turn your store’s visitors into paying customers.
If you don’t already have a wifi marketing strategy in place, or if you are just offering customers basic wifi without any branding,
you are missing out on a major opportunity for growing your business.
A good business owner knows that the best way to get customers (and keep them) is by offering more value than the competition.
In the modern world of smartphones, wifi has become an incredibly valuable resource.
PEOPLE LOVE WIFI.
You see the visitors to your store are often using their smartphones, but what you may not see is the golden opportunity the smartphones are presenting you with.
Upon entering a store, one of the first things smartphone users do is check to see if the store offers free wifi. People hate using their own data plans and will oftentimes enter a store just to use the wifi.
While you don’t want people loitering about your store just to use your wifi, you do want people to enter your store and become paying customers.
You need to direct your visitors’ wifi experience in order to maximize their engagement with your store and increase their likelihood of making a purchase.
Read on for 5 strategies to use wifi marketing correctly and grow your customer base.
1. Create Branded Wifi
A big mistake many companies making is offering a basic wifi connection that doesn’t mention the company in any way.
Customers will search for wifi, see the network “Store X Wifi” and connect to the internet without having to engage with the company in any way.
To engage your customers, you want to send them to a specific URL when they want to join your Wifi network. The URL should be branded for your company,
reminding customers that you are giving them wifi for free and making them feel more obligated to make a purchase.
2. Offer Digital Coupons Through Wifi
My favorite wifi marketing strategy. Offering free wifi is already a great way to make your company stand out.
Offering your visitors a digital coupon once they log on to your wifi makes you stand out even more.
Once your customers login, you can redirect them to a special URL that gives them the chance to redeem a digital coupon.
Only your visitors that use wifi will receive the offer, so they will feel special and be more likely to buy from you.
For example, maybe a visitor to your store is just browsing and doesn’t plan on buying anything. But when they login to your wifi, they get a special offer for 20% off any purchase over $50.
Wanting to take advantage of the offer, the visitor decides to buy an expensive item that they have had on their “wish list” for a while.
That’s how you turn a visitor into a paying customer.
3. Gamify your Wifi Experience
So far, this list has covered some basic consumer truths: people love wifi and people love discounts. You know what else people love? Games.
Adding a game to your wifi experience can dramatically increase visitor engagement.
Let’s revisit the previous example. Maybe instead of offering every wifi user a coupon for 20% off their purchase, wifi users could play a game to determine what coupon they receive.
4. Promote Your Content
Many businesses have blogs or newsletters that they use to engage customers.
You can show these to your visitors when they login to your wifi to increase their engagement with your company as well.
5. Capture Social Media Logins
Getting visitors to login to their Social Media through your wifi can be very powerful.
You can perform an advanced strategy like capturing visitor data to improve your company’s analytics, or a more simple strategy like increasing likes on your Facebook page.
Already a member of Coupontools? Learn how to take full advantage of our wifi marketing capabilities here.
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