This week, Apple notified many app building platforms about recently implemented App Store Review Guidelines.
In accordance with Section 4.2.6 of these new guidelines, app developers are no longer allowed to publish iOS apps created by template based app creation services.
Apple guidline 4.2.6.
Apps created from a commercialized template or app generation service will be rejected.
This means that effective immediately, all apps that you create with an app CMS building platform will be rejected by the Apple review team.
After the initial notification from Apple where we learned about the new guidelines, we briefly stopped publishing iOS apps - and iOS app updates - to evaluate the potential changes we would have to make in order to bring our services in line.
Coupontools has not seen a single 4.2.6 rejection to date, and after applying several changes to our publish and review services, we resumed the publishing of new iOS apps and app updates. One of the changes we made was the introduction of a more detailed pre-check before submission, which for now we have added as a complimentary service. This does not guarantee approval by Apple, but is intended to make the process more efficient.
We have received confirmation from Apple that Coupontools is allowed to continue publishing iOS apps on behalf of it's customers, and that every app that is published will be reviewed on an individual basis.
In the next few weeks, we expect to make more changes to our proposition, in order to further strengthen our position and product. When this happens, we will make sure we let you know as soon as possible.
We believe Coupontools is technically fundamentally different than many other services in the market, and therefore we don't consider our platform to be an 'App Generation Service', but rather a service to help you build your own - unique - native app. This does not change the fact that publishing to the iOS store has become much more difficult, and apps that are generated by a 'wizard service' will not be allowed anymore. Your app needs to be unique.
Change in guidelines
Apple has made it clear that it wants to change the population of apps in the App Store, and therefore will be more strict in deciding which apps they will allow, and for which apps there is no place (anymore) in the App Store. We recommended you to thoroughly take notice of the new guidelines, in order to decide if your app could be affected. Apps that are considered to be templated, will not be allowed. This also includes copying an existing app, with minimal changes to the design.
It has been confirmed by Apple that existing apps which you have live in the App Store, are not impacted by the new guidelines. This changes as soon as you update your app in the Store, which will trigger a review of your app according to the new rules.