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How to set up an effective Black Friday digital coupon marketing campaign

Oct 15, 2020 Jordy Aengeveld

Black Friday is (finally) coming. More than ever, this will be an essential matter for many businesses. Many businesses are affected by the Covid-19 situation. Black Friday may be a lifebuoy to cover some of the losses the Covid-19 pandemic caused. I’ll provide you a few great tips to launch a converting Black Friday Digital Coupon campaign. Let’s go!

Attractive digital coupons and various coupon types
With the Coupontools software, you easily create the most effective digital coupons yourself. Every item of the coupon is entirely customizable to your branding! Above all, Coupontools enables merchants to create various digital coupon types such as a regular coupon, scratch and win a coupon, spin wheel coupon, and slot machine coupon. Furthermore, we have some ready-to-use black Friday themed templates. The only thing that you need to take care of is the discount value you want to offer. These are some example campaigns. A digital coupon and digital scratch coupon.

Generate traffic to your coupon campaign
Generating traffic is one of the most critical aspects. Your campaign can be as cool as you want; if no-one notices it, you won’t drive conversions. No worries, Coupontools got it already covered. There are various possibilities.

  • Distribution
    We have various distribution methods in the platform: e-mail software integration, SMS software integrations, website integrations, website pop ups,...
    First, set up your coupon and select the distribution you want to use. You can either use our built-in tools or integrate your existing mail or SMS-software with the Coupontools platform.

    • Claim gestures before the discount unlocks.
      Using Coupontools, you can easily attach a crucial gesture to your coupon before the actual discount unlocks. These requirements can be data capture, installing an app, sharing the coupon on Facebook, making a payment, watching a video,...

      If you want to generate an e-mail database, you should use the data capture option.  This way, you can easily collect personal customer data via your coupon. People have to fulfill the claim requirement to unlock the discount. Ensure a proper balance between the discount value and the amount of personal data you require. If that isn’t balanced, your campaign is likely to fail.

      If you’re looking for free exposure to your digital coupon campaign, I recommend the following claim requirement. Require users to share your coupon on their socials before their discount unlocks! This way, you’re generating a wider reach without any additional marketing costs.

Create scarcity / urgency
To create some urgency, always limit the availability of a campaign. This is something that can be done with coupons designed with the Coupontools software. We have various limitations options.

  • Time
    Create time-limited digital coupon campaigns to have users act immediately. If you don’t mention that it is a one-time deal, last chance deal or some other time restricting phrases, users feel like they don’t need to act immediately. This way, they’re more likely to forget about your incentive.  If you display an expiry counter on your campaign, the user interactions will easily double compared to an unlimited time campaign. Furthermore, Coupontools provides various expiration counters.

    • Overall campaign expiration counter
      On the first page of the coupon, there’s an expiration counter displayed. It mentions the availability of the entire campaign and is based on the expiration date.

    • Validity counter of claim
      The time of the counter isn’t based on the expiration date. It’s based on when the user claimed the coupon. The timer will be visible on the validation page of the coupon.

  • Limit number of coupons
    Another great feature to limit your campaign is to determine the actual amount of digital coupons. Suppose you provide a sweet deal capped to 100 coupons. If the deal is that interesting, people are more likely to interact or convert immediately because they don’t want to miss out on this incredible opportunity. Limit the number of claims or validations of your coupon to give the users a crucial nudge towards desirable conversions.

    • Claim ->  a specific number of coupons can be claimed. It has nothing to do with actual redeems. It is possible 100 people claimed the coupon but only 30 redeemed it
    • Validations -> An unlimited number of coupons can be claimed. But only the fastest 100 can redeem the coupon.
       

Prevent Coupon Fraud
Using Coupontools, this is something you don’t need to worry about anymore. Security is our priority. Our digital campaigns are, by default, single-use. However, we also offer extra protection in the shape of randomly generated single-use codes. These codes are considered as an additional security measure to prevent your coupons from being massively abused. Furthermore, we offer various highly-secure validation methods.

Remarketing pixels
To guarantee converting campaigns, you can easily add google tracking pixels to your campaign. This way, you can check where users drop out during your campaign. This insight is precious and tells you a lot about your campaign. Furthermore, it gives you the possibility to remarket the users that didn’t complete your coupon.

  • After opening
    The user opened the coupon but didn’t complete the claim action. It may indicate that your claim requirement is too heavy compared to the discount value you’re offering in return.
  • After claiming
    The user opened the coupon and fulfilled the claim requirement. The only thing he needs to do is to convert. Knowing this, you can easily send out specific reminders to people to redeem their coupon.

     

Wrap up
I think it’s obvious that the Coupontools software provides everything to launch engaging, interactive, and highly converting digital black Friday coupon campaigns. Easily create black Friday themed digital coupons yourself, include some urgency creating features, set up secure validation methods, and distribute your digital coupon campaign among your audience. You can also attach remarketing pixels to your coupon to follow the coupon user and nudge them towards that desirable conversion!

Sign up for a trial account and create digital Black Friday campaigns in time!



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How to set up an effective Black Friday digital coupon marketing campaign
How to set up an effective Black Friday digital coupon marketing campaign
How to set up an effective Black Friday digital coupon marketing campaign
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