- Know your audience
If you want your audience to come down to your restaurant, first of all, you need to know who to address. Set up ways and initiatives in-store to capture data of your existing customers. It gives you insights into what type of people already visits your restaurant. That is relevant intel to base your future ‘lookalike’ marketing campaigns on. Capturing existing visitors' data also gives you the possibility to reach out to those who have already visited your restaurant. Data is and will be a critical factor in your restaurant’s success.
- Targeted marketing campaigns
If you understand who your customers are and what they want, targeted marketing campaigns make the difference. Include Digital Coupons in your social media posts and send targeted promotions to increase your venue's traffic on slower days.
Add a slight touch of gamification to your Digital Coupon campaigns and offer visitors pleasant experiences and the chance to win discounts. The feeling of winning a time-limited discount nudges winners into your restaurant to redeem their discount and make a purchase.
With a Mobile Coupon Directory, you collect multiple Coupons in one digital place. The Mobile Coupon Directory is either an app or integrates seamlessly in your current app. Set up daily deals, only available on a specific day, to trigger customers to visit your restaurant. It’s a great tool because your customers know where to look for deals. Furthermore, it's very user-friendly for the user.
- Customer Loyalty program
To encourage customers who have already been to your restaurant, you should consider a digital loyalty system to come back. It’s also the perfect tool to gather your customers' personal details and kickstart your customer database.
A participant registers as a user to participate with your loyalty program. It opens even more doors for the restaurant to communicate with their audience. It’s a win-win for both parties, the restaurant and the customers. The restaurant can reach out to the cardholder because the loyalty system extracts the participant's personal data. The participant, at his turn, collect points and is rewarded for their level of loyalty.
A digital loyalty program is always with the customer and enables the restaurant keeper to reach the customers at moments that matter. Compose push-notifications for participants of your loyalty system when they’re near your restaurant. It’s also possible to personalize the messages to the specific recipient.
Last but not least, you have a crucial insight into your customers’ behavior. You can precisely monitor their expenses, discover patterns in their visits, and you’re capable of rewarding the customers who deserve it most.
There are a lot of tools to help you generate visits. Digital Coupons are perfect to attract passers-by and customers. Once they're in, it's up to you to have them subscribe to your loyalty program to maintain customer relationships effortlessly. Set up a Coupon Directory and easily display all your digital campaigns such as Digital Coupons, Vouchers, and Loyalty Cards. This way, your audience knows where to browse for the latest deals.