New year, go mobile.
New year, new chance to use digital coupons in 2020.
The importance of mobile coupons is growing year by year and will continue to do so. The evolution and standardization of smart phones plays a significant role in the way mobile coupons are evolving. I’ll give you a few reasons to make you consider the step towards mobile coupons in 2020.
- Stimulate impulsive purchases – create urgency
Mobile coupons are the motivational trigger towards conversions for both in-store and online. At least, if you make sure your offer is limited in time. Believe it or not, FOMO is a real thing. The Fear of missing out is frequently used in mobile coupon strategies. Make sure you provide your visitors a discount when they’re in doubt. Gamified Coupons are one of the best ways to trigger FOMO. You provide visitors with, for example, a mobile spin wheel coupon. They have there go and end up winning a time limited discounts. The winners’ feeling generates urgency which is a massive trigger for impulsive purchases. Suddenly those pair of jeans doesn’t seem that expensive anymore.
- Mobile wallet purposes
Mobile Wallet Marketing might be one of the most interesting features to consider in 2020. More people are going to use mobile wallets and the actual mobile wallets are equipped with more advanced features. In order to take advantage of Mobile Wallets, Marketers must first search for a way in. A mobile Coupon or mobile Loyalty Card could do so. A user saves it to their mobile wallet and opens the door for precisely targeted communication. The passes in the Mobile Wallet can be seen as lightweight apps because of the slightly comparable features they provide. The real challenge is to balance your efforts wisely and only send important, relevant and useful notifications in order to make sure you don’t bother the user.
- Minimize your traditional ad cost by maximizing owned channels
Implementing mobile coupons is a great way to maximize results of your owned channels. Create engaging coupons which integrate perfectly in your social media accounts, website, mails, newsletters or app. Going mobile brings another benefit to surface, you’ll massively reduce your print cost and seriously increase your (customer) data. Money which you can re-invest for other mobile purposes.
- Accessible data capture and insights
Instead of paper coupons, mobile coupons enable another major benefit. It’s an easy way to collect customer data. A first way to gather data is to set up a data capture claim method. Make sure a user enters their personal data in order to unlock the discount. You’re in charge which customer data you want to collect. Another way you’re collecting insights is the way users interact with your coupon. You’ll have access to metrics such as coupon open rates, coupon claims, coupon redemption, redemption per location and so on. It makes the merchants capable of finetuning their future campaigns.
- Coupon Abuse
Back in the days, when mobile coupons just came to surface, fraud was a main issue. Everyone has heard stories about merchants ending up scammed. Nowadays, these issues belong to the past. At least, if you use the Coupontools platform to create mobile coupons. There a 6 different validation methods available at the platform. Coupontools provides you all the tools to prevent fraud, leaving coupon abusers no chance.
However you spin it, there’s one thing that’s not going to change. The chances mobile coupons provide to make the difference towards your customers. Start 2020 with a bang and implement mobile coupons in your existing marketing efforts. You’ll definitely reap the benefits of it in a short time.
Start the year with a free trial account at Coupontools and create mobile coupons yourself!
New year, go mobile.