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Mobile Wallet Marketing to increase personalization

Jan 27, 2020 Jordy Aengeveld

Mobile Wallet Marketing

Mobile wallets are often overlooked when it comes to gaining the customers’ attention. In the near future the Mobile Wallets will increase their relevance while more and more users are experimenting with mobile payments.

What is it exactly?
The Mobile wallet allows customers to pay with their smartphone, tablet or smartwatch in stores, apps or on web. That’s not the only beneficial feature. The Mobile Wallet is a kind of app which collects and stores: credit and debit card information, mobile coupons or loyalty cards. In some cases a wallet is by default on a phone otherwise it’s easy to download in the traditional app or play store. A Mobile Wallet requires mobile passes, so hopefully you finally throw out the traditional plastic cards.

How to take advantage of Mobile Wallets
First a marketer has to search a way into the wallet. This happens through mobile passes for example a digital Loyalty Card. Those cards are hosted by brands but stored in Mobile Wallets such as Apple Pay, Google Pay or Samsung Pay. These mobile passes are easy to distribute and install.

The relevance of the Mobile Wallet is more than payments only. A Mobile Wallet enables a range of other interesting features such as: personalized messages, entrance tickets, loyalty programs, mobile coupons, gift cards and notifications triggered by location.

A major benefit of the Mobile Passes is the fact that users are opted-in to location sharing by default. This enables location-specific messages delivered via these mobile passes.

Advantages of a mobile wallet

  • Increase conversion rates
  • Increase in-store visits
    • Location based notifications
  • Portable loyalty program
    • Simplified process & approach
  • Activate the right audience through targeted notifications

A Mobile Wallet is still gaining in popularity and there’s still a way to go. Even though, Marketers should consider it right now, if they don’t want to miss out on the appealing opportunities of enhanced personalization in the near future.

The Coupontools platform enables you to create appealing Mobile Coupons and Loyalty Cards. Those are a perfect fit into a mobile wallet.
Try it yourself!

Any questions about the Mobile Wallet?

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Mobile Wallet Marketing to increase personalization
Mobile Wallet Marketing to increase personalization
Mobile Wallet Marketing to increase personalization
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