5 initiatives to collect customer data

5 initiatives to collect customer data

Data is key these days. Organisations are willing to do a lot of effort to gather customer data. Not only email addresses or phone numbers but also behavioural data is necessary in order to make reliable conclusions. In this article 5 easy but convenient ways to gather customer data are explained to you.

  1. Data collection forms
    The data collection forms are by far the most traditional way to gather customer data. You trying to seduce visitors of your website to leave their data behind. They’re not doing this for nothing, you have to convince them to with something appealing in return. You should offer something in return such as a newsletter subscription, whitepaper download or E-book download. These are just a couple of the most common ways to obtain valuable customer data.

    The key in gathering personal data from your clients is what you have to offer in return. People aren’t keen on sharing their personal information for nothing. You’ve to make your clients feel like your giving them an opportunity they don’t want to miss.

    Because the forms are connected with your personal CRM system, the customer data is stored automatically in your CRM database.
     
  2. Surveys
    Surveys are a very valuable method to gather insights from your clients. The main goal is to learn more about how the clients experience your services and what you could to do to improve the clients’ experience. 

    Surveys can be anonymous though, but you could ask for some basic demographic data such as age, gender, profession. This can facilize the process of making connections between the data. Keep in mind that the main goal stays the same: Gathering customer feedback about your service.  If you want to make it more attractive for the respondents you should add rewards whenever they've completed a survey. When they want to claim the reward, you could ask for some basic personal information.
     
  3. Loyalty Cards
    Nowadays, loyalty cards are a must have tool for every organisation. The main goal is to improve the clients’ loyalty by rewarding them for each purchase that’s made. Organisations are never handing out free presents or rewards without an angle to achieve their own goals . With Loyalty cards you can easily ask for some (missing) personal data of your customer. For example, ask their phone number in order to send them offers by SMS.


    Loyalty cards are powerful since customers feel more connected with your company. Whenever someone’s trying to sign up for your loyalty program, you should be aware of the fact the customer is ready to leave (some) personal data behind. Signing up for a loyalty program is a major sign your customer wants to have a connection with you.
     
  4. Digital Coupons
    Coupons have always been an easy way to obtain customer data. Back in the days, print coupons were the way to go. They still work, but gathering and sorting your data have become much easier with digital coupons if compared to the traditional print coupons.With digital coupons, obtaining customer data is easier than ever before.

    The entrepreneur creates its own coupons, distributes the coupons, sets claim requirements which have to be accomplished in order to be able to claim the coupons and finally securely validates the coupons. Requirements for claiming the coupon could be: Fill out a registration form with personal data, share the coupon on Facebook, watch a video or make a payment, install an app. Those are just a couple requirements possible at the Coupontools platform.


    Nowadays the threshold to pass your personal data has been lowered with the possibility of using a social login such as Google or Facebook. You don’t have to fill out your personal details yourself but just click on the ‘social login button’ and all the necessary information will be passed. The improvements of the GDPR laws are also helping to keep the threshold low. Customers are sure their information is used for the right causes and won’t be abused.
     
  5. Analytics
    Data includes more than only personal information. Getting to know the behaviour of clients can be a huge asset. That’s where analytics comes in, there are a lot of client gestures on your website that are trackable and help you to understand their needs. Analytics tools are often overlooked as data collection tools. If you are able to connect your analytics insights with your other customer data you will be more likely fully understand your clients’ behaviours.

If you're searching for innovative customer data collection methods, you should definitely give the Coupontools platform a go!

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5 initiatives to collect customer data
5 initiatives to collect customer data
5 initiatives to collect customer data
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